Diamond Buy Tips

The Diamond is planet’s most precious and prestigious substance. It is important to remember certain things before buying a diamond. Carat weight, diamond clarity, diamond color, diamond cut, diamond fluorescence and diamond enhancements are also advanced Diamond characteristics to keep in mind.

Never buy a diamond just because it has a certificate. A certificate is a useful tool, but it takes a professional to read and understand it properly. The certificate may well indicate that the diamond is of poor quality, and yet the stone (to the general public) may seem to be more important simply because it has a certificate. Remember that the certificate is only a report: “It is not a guarantee, valuation or appraisal …” A certificate has 14 variables and dozens of possible comments, and there are literally millions of possibilities to be considered in the shape, size, location and color of inclusions (flaws), each of which affects the value of the stone.

Buy a diamond from the company that has been around at least ten years and offering unconditional return for a certain time. You should buy diamonds only from companies or firms who have reputations for honesty and fair dealings.

Never buy a diamond to because your loved one is falling in love with it. Of course, beauty is in the eye of the beholder, but the value of a diamond in not determined by sentiment alone, or in terms of feelings for the giver.

Buy a diamond as a long term investment. A diamond is like a house—it should be purchased and enjoyed. When the time comes to sell it, you expect to receive more than the original investment, plus the dividend of having enjoyed it over the years.

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